So the big hype for months now has been the London Olympics, which starts this Friday, the 27th July. One of the most awesome things about any Olympic Games is the Opening Ceremony - we can't wait to see what the Artistic Director (Danny Boyle) and his team have planned to showcase to the world. We thought that we couldn't let the Olympics go by without at least one post - so here it is!
Being designers ourselves, we found the controversy surrounding the Olympics 2012 logo quite fascinating. Apparently even famous designers can create bad logos - and this might perhaps be one of them! The logo comes in four colours: pink, blue, green and orange and the typeface looks like something from the 80's. It's jagged and brightly-coloured, with a very 80's pop feel to it, but funnily enough is aimed at the digital generation! The symbolic numeric 2012 is meant to be in the style of graffiti.
The famous logo (designed a few years ago now) hasn't received a good response from the public - it has been likened to the Nazi symbol, a distorted Swastika, allegedly spells the word "Zion" and has been compared to an explicit scene. The objection to the logo when it was released was so intense that alternative logos saturated the internet.
It is so different to the Olympics logos in the past, that were generally always hand drawn. This is so geometric in design, and while it is meant to symbolise London, we're not sure how well that has been executed? Saying that, it is young, messy, bright and urban, and maybe that does symbolise London completely.
What do you all think? Do you like the logo or could they have done better?
Labels: Danny Boyle, events, logo controversy, London Olympics 2012, Olympics 2012 logo